Out
Attention economy
Endless scroll, red badge rain, dark patterns that harvest attention. We design for the moment of need — not addiction.
Manifesto
A calm app.Clear boundaries.
This isn’t a feature list. These principles bind the product and the team.
6 principlesNon-negotiable
Life in a new country deserves less noise, more order.
Principles
- 01
Human dignity isn’t negotiable
Users, candidates, competitors, teammates — the same respect. No toxic growth tricks.
- 02
Privacy is the product
Location, messaging, and identity aren’t “later” items. Trust sits at the top of the backlog.
- 03
Against the attention economy
Endless scroll and badge rain aren’t the goal. Clarity at the moment of need is.
- 04
Multilingual by default
EN / TR / RU / AR aren’t a retrofit. Copy, UI, and support are thought together.
- 05
Small team, wide ownership
Every role carries visible output. No “someone will handle it” — names and decisions.
- 06
Ship → measure → fix
No perfectionism trap, no complacency either. The quality bar is written down.
What we refuse
Not noise.
Three lines we will not cross — deliberately left out of the product and the company.
Out
Toxic growth
Vanity metrics and growth theater over real user pain. If it only moves a chart and not a person, it doesn’t ship.
Out
Sourceless answers
An assistant that invents when it should stay silent. Poco cites sources — or hands off. Confidence without evidence is a bug.
These principles shape product, careers, and support language.